Someone once told me that when “your ears are burning” it means someone is talking about you, and I believe mine are… as Alicia Keys would say… on fire. The word on the virtual street is that people are trying to figure out what this Canopi thing is all about, and as the co-founder I’m here to finally answer all of your questions!
There are millions of blogs, 75 million active ones to be exact. And honestly, who has time to dig through each blog to find the one that speaks to you? Our job is to take the work out of finding great blogs so you can get to discovering, reading and sharing the content you love.
So let me translate…
For Bloggers, Canopi is a cost-free way to gain exposure for your blog. Because we know how busy you are, you literally don’t have to do any extra work! Awesome, right? Our Leaderboard currently ranks posts in real-time by which ones are getting the most action, not just who has the most pageviews. We’re leveling the playing field allowing all bloggers on Canopi a new chance each day to be discovered on the top of the leaderboard.
How is this any different from anyone else?
We’re glad you asked!
If you’ve played around with the site you might have noticed a little number in the righthand corner of each post. That’s called a post score. Soon (we’re still in beta) post scores will be customized just for YOU! Each post that matches with who you are + what you love will rank higher on your Leaderboard oppose to a friends. Which means, as a blogger your posts will soon be exposed in front of multiple readers who love blogs similar to yours but may have otherwise never been able to find you! Cool, right?
Also, similar to how you can create playlists on iTunes or Spotify, you can now create “bloglists” on Canopi. Then you’re able to subscribe to other cool peoples lists (including your friends). When they find great new blogs, so will you!
With over 250 million monthly searches for terms such as “how do I find blogs?” Our mission is to give great bloggers, like yourself, a piece of the exposure you deserve while helping readers easily discover more blogs (not just the top ones) we know they’ll love.
Are we ever going to get to work with brands?
The short answer is absolutely! The long answer… we want to make sure we have the best system possible before throwing half-ass brand opportunities your way. Pardon my French. My pet peeve as a blogger is “off-topic” pitches & offers such as “high-resolution images” in exchange for a post written about their brand. We’ve all gotten them and it’s time that we create a better way for brands and bloggers to work together.
That being said, we’re inching closer and expect in the next few months or even less to start presenting our bloggers with brand opportunities based on how well you match. You’ll then start receiving e-mails from us when we think a brand partnership jives with your blog. If it’s something that you’re interested in, all you’ll have to do is “opt in”. If the brand selects you, we stay out-of-the-way and allow you all to work together in the name of brand/blogger matrimony. I mean we even gave it a nickname, Brogger, but it just doesn’t quite have the same ring as Kimye.
Do you own your content?
Hells YES! You own your content, and any site that tells you differently should send you running for the hills. Rest assured, we honor your writing and don’t make any changes to your content. No matter what, it always belongs to you. As your blog is exposed to more readers via the Canopi platform, your readership will grow – we’ll even provide you with a bi-monthly statistics report that details the number of people reading, following and sharing your blog. Use these statistics as a way to leverage your current brand relationships and let them know that your blog now has double the exposure!
What about duplicate blog content? Won’t that hurt me?
No worries, kid! We’ve already let Google know that you’re the original content creator which allows all the SEO to be re-directed back to your site. Rather than hurting your blog, think of us as a little SEO boost. You know the good tasting ones with extra vitamins.
Okay I’ll shut up…
Hopefully I’ve covered all the big talking points. Well, at least enough to keep my ears from burning. Seriously, has anyone else heard of this phrase or am I the only one? I digress… If you have any questions at all feel free to reach out to me personally at firstname.lastname@example.org. From my co-founders and I to you… WE CAN’T WAIT to follow your blog under the Canopi!