08-24-2011
Freewaters = 1 Pair of Flip Flops + 1 Person + 1 Year of Clean Drinking Water
I have a serious crush on social entrepreneurs who provide socially conscious brands and businesses. Maybe it helps me feel less guilty when shopping, or maybe it’s that they’re proving businesses can still make profit while helping better peoples lives. Either way finding a new social initiative with a quality product leaves me giggling like a little school girl.
If you’re a fan of TOMS, you’re going to love Freewaters. For every pair of flips flops you buy they provide clean drinking water to one individual for an entire year. It’s hard to imagine that clean drinking water is scarce in areas when here in the U.S. we not only have it in our fountains but bottled in our refrigerators. That being said, it’s estimated that in the near future almost 2 billion people will live where freshwater is scarce. Crazy, right? So check out these surfers who have new patent pending flip flips with a purpose. These make walking a whole lot sweeter.
