Upon first glance of this photo, I thought it would it be another informative article about how models have gotten too skinny and a negative review about the brand Nycked designed by Lorenzo Martone and Jules Kim. However, on second glance I realized that no one had even mentioned anything about how sickly and skinny the model looks. In fact, the article was promoting the brand and holding a casting call for anyone including (gasp) non-models to attend.
To be fair I hardly know anything about Nycked, the brand featured, nor have I bought a swimsuit from them. But as a person who I believe would be considered a consumer and who at least has the power to hit the Like button on Facebook I am highly offended!
It’s not even one mistaken picture, it’s an entire LOOKBOOK!!
What type of message is Nycked sending out to its women consumers and what type of image are they sending to people who want to participate in a casting call??!!! I’m sorry, but allowing a model that you can clearly see her bones not only makes me sad for the person and image of the brand but doesn’t even provoke me to take a second look at the swimsuit!!
I may be on some sort of soap box, but with all that’s going on with self image issues of women in our world, I’m appalled that Nycked would even think of approving of these photos let alone advertise with them!!! What’s the point? More women to be self conscious in bathing suits! Pretty sure that already exists!
There may not be a DISLIKE button on Facebook, but a blog sort of helps!
For more information check out: Jean Kilbourne’s Killing Us Softly